Shailaja comes from a long history of working in the business consulting field. A supply chain logistics expert, she is now driving the movement for the norm of Upcycling in India.  She wears many hats- right from business strategy, production planning, product innovation and design, finance to HR to Sourcing.

Her corporate experience of supply chain ensures that Rimagined follows the approach of lean inventory with quality placed on top for every single product that comes out of the production unit.

A strong proponent of Conscious Consumption , Ethical choices, Minimalism, she has been part of various forums  and interviews that promote Sustainability, Conscious Consumption, Business for Good.

Check out the following links to know more about her vision, her beliefs and her hope for a better tomorrow.

TedX Talk – Striving for a better tomorrow

Consumer International Blog  – Conscious Consumers can make a difference

Rossè Fem Social – Sustainable Living & Upcycling

Mission Shunya Podcast – Creating Value from waste

CoffeeByTwo Podcast – Upcycling and saving the planet

A detailed interview of Shailaja Rangarajan where she talks about her personal journey and her vision for Rimagined has also been covered in the book “Frugal Innovation – How to do more with less“, authored by Navi Radjou and Jaideep Prabhu.

She can be reached at