Rimagined was started as a movement to promote an ecosystem for conscious
consumption while creating livelihoods for women in the urban poor and rural
Urban India today is the 3 rd largest waste generator and poised to become the
largest waste generator by 2025. We are using up new resources at a rate that
we cannot sustain.
Given this consumption lifestyle around us while using up our limited resources,
we wanted to create a consumption pattern where by buying a product on
Rimagined, the consumer is helping pull away waste from ending up in landfill.
This, while supporting the women who are trained to create these beautiful