Conscious Consumerism, an often repeated phrase today.
In simple terms, it means making a conscious choice of whatever we consume. Now, if you were to know the history of the cow, whose skin you choose to carry as a label handbag, or the designer shoes, wouldn’t you call that conscious consumerism? Sounds absurd? Surely some premium labels don’t think so.
In their endeavour to cater to conscious consumers, every handbag comes along with a passport that gives you precise details of the cow it was made from, birth to being skinned. Interesting.
And add to this the “eco” factor. Surely these big labels are also “eco” conscious. How? They care for animal welfare and the environmental impact. High style and high standard of care of animals is what they promote. Yes, you read that right. In their efforts to promote this ethical, eco, conscious consumerism, they take care to ensure the ranches don’t eat up into forest cover. Now that is truly amazing !
So the next time you shop, be a conscious consumer and do check for a product passport. And if you are too lazy to look for one, you are better off buying a simple local handmade organic stuff and breathe easy that you haven’t contributed to this definition of “animal welfare”, “Eco friendly living”.